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Why are People Moving to San Antonio?

San Antonio, Texas, is an exceptional place to live. Families and individuals from all over the nation choose to move to San Antonio for its thriving business community, world-class healthcare system, and multicultural reverence.

San Antonio has the second largest population out of all cities in Texas. It ranks seventh among the most populous cities in America, with more than 1.5 million people to date. With no shortage of employment opportunities or business ventures, San Antonio boasts a thriving entrepreneurial culture. The city is home to several Fortune 500 and Fortune 1000 companies, including iHeartMedia, Valero Energy, and USAA.

In support of the future workforce, San Antonio has plenty of educational options. The University of Texas San Antonio is known for its large support of first-generation graduate students, which has tripled in the last decade.


Why are so many people moving to San Antonio, and is it a practical option for you or your business? Continue reading to learn more about this stand-out location.


Moving to San Antonio


Strong Culture and Pride

Known for its vibrant and festive atmosphere, San Antonio locals pride themselves on their wildly diverse culture. This diversity and pride are reflected in San Antonio’s food, music, art, and architecture. Well-known events prove the epitome of these values: the annual Fiesta San Antonio and the San Antonio Stock Show & Rodeo attract thousands of locals and tourists each year.

Conveniently positioned at the center of major highways and railways, San Antonio is a prime location for businesses seeking access to bustling markets. San Antonio has access to market activity throughout Texas, as well as in Mexico and the southern United States.

Racially and culturally, San Antonio is highly welcoming of diversity. Its population is 65% comprised of minorities with the highest percentage being Hispanic or Latino, and the remaining population consisting of White and Black ethnicities.

San Antonio boasts a rich historical and cultural identity, which is uniquely characterized by the preservation of its Spanish colonial heritage. The Alamo, River Walk, and Missions National Historical Park are prominent attractions that draw visitors from all walks of life, inviting them to immerse themselves in the city’s roots and appreciate its cultural legacy.

Career and Job Opportunities

Since 1996, the state of Texas has been ranked America’s #1 state for business development. Because San Antonio is a large economic hub in Texas, it greatly contributes to the overall growth of the state and the country.

As of 2023, San Antonio has reached its highest business-cycle index yet. The unemployment rate is low, and  there are plenty of jobs on the market for eager, innovative professionals.

In its busy business sector, San Antonio is noted for its progressive growth in several key industries. According to, the top growing industries include:

  • Aerospace
  • Healthcare
  • Life Sciences
  • Defense
  • Energy
  • Data and Cybersecurity
  • Manufacturing

San Antonio is known for its strong technology and military presence, with a major U.S. Air Force operation and defense center. Military cybersecurity is another booming sector in San Antonio, so much so that the city has received the nickname “Cyber City” in the U.S.

In 2023, San Antonio was ranked as the 14th best location in the U.S. for entrepreneurship and small business startups. In 2022, small businesses in San Antonio received the largest allocation of funds in support of minority-owned small businesses — totaling $290 million — thanks to SBEDA (Small Business Economic Development Advocacy). Technology jobs also continue to grow, with more than 48,000 IT professionals alone.

In 2023, San Antonio was ranked as the 14th best location in the U.S. for entrepreneurship and small business startups.


Food and Entertainment

With a predominantly Hispanic population, San Antonio boasts a food and entertainment lifestyle that’s renowned for its cultural influences. Tourism brings in nearly $17.4 billion annually to San Antonio, only made possible by the abundant food, art, entertainment, and shopping options available.


Nationally known for its traditional Tex-Mex cuisine, you’ll find no shortage of delicious eateries in San Antonio, each one presenting a special cultural twist. The puffy taco is a unique, beloved Tex-Mex item that can be credited to mid-20th century San Antonio, and is still a signature dish in the city today.

Some top-rated restaurants in San Antonio include:

  • The Guenther House
  • Southerleigh Fine Food and Brewery
  • Boudro’s on the Riverwalk
  • Chama Gaucha Brazilian Steakhouse
  • 2M Smokehouse
  • Battalion
  • Bliss
  • Dough Pizzeria
  • Cured

In addition to the active food and beverage scene, San Antonio hosts several food festivals throughout the year. Culinaria, Taste of the Northside, and Fiesta San Antonio are all popular city-wide celebrations.


Known for historic architecture, Spanish colonial missions, and UNESCO World Heritage sites, artistic appreciation is part of San Antonio tradition. From public artwork to live performances, creative innovation is a valued aspect of the city, attracting people from all walks of life.

Plenty of museums, art exhibits, public installations, and festivals preserve San Antonio’s beloved and beautiful diversity. Popular destinations include the McNay Art Museum, Institute of Texan Cultures, Ruby City, Southtown Arts District, the Majestic Theatre, and Alameda Theater.


The entertainment scene in San Antonio is unique, rich, and innovative. With its ability to blend Texan and Mexican cultural influences through both historical and modern mediums, everything from music to theme parks offer a one-of-a-kind experience.

San Antonio’s music scene promotes a variety of genres. At lively venues such as Paper Tiger, Fitzgerald’s Bar, The Mix, 1902 Nightclub, and Vibes Underground, you’ll find an ongoing rotation of today’s latest artists from around the world.

Whether you’re visiting or moving to San Antonio, be sure to visit the popular theme parks such as Seaworld, Six Flags Fiesta Texas, and Morgan’s Wonderland.

Cost of Living

San Antonio allows residents and transplants to enjoy a high quality of life thanks to its lower cost of living. Lower costs mean more disposable income, greater savings opportunities, and increased community development across various income brackets.

The cost of living in San Antonio, Texas is 9% lower than the national average. Housing expenses are typically 18% below the national median, and utility prices are 11% below average.

In addition to reaping all the benefits that Texas state has to offer, San Antonio is one of the most affordable cities in Texas. To compare the cost of living in San Antonio to other major U.S. cities, consider the average price of monthly rent or buying a three-bedroom house: While many locals enjoy living downtown and near the city, top suburban neighborhoods near San Antonio include Stone Oak, Alamo Heights, and Shavano Park.

Commercial Real Estate in San Antonio

San Antonio has a strong entrepreneurial spirit. And with that spirit has come a booming business community and a thriving commercial real estate market in San Antonio.

Business startups, investors, and company relations thrive in San Antonio with widely available office spaces for rent and retail leasing options. Because Texas is the 9th largest economy in the world based on GDP, San Antonio is a hotspot for ambitious investors and market leaders.

To complement the booming San Antonio commercial market, the self storage industry supports consistent growth for industrial and commercial enterprises. The monthly cost of storage rental space is significantly lower than the national average, maintaining at least $20 less per month for non-climate-controlled units.

Top Tier Education System

There are plenty of education options in San Antonio. The local education system is diverse, with a large student population across private, public, and charter schools serving the area.

Notable institutions include the University of Texas at San Antonio and Trinity University, which offer a range of academic programs to students. The city is expanding accessible education options with programs such as Pre-K 4 SA, which serves thousands of families each year. Bilingual education is a priority in San Antonio, with most schools equipping students to achieve proficiency and excellence in both English and Spanish.

Tax Benefits of Living in San Antonio

Families and businesses reap many tax benefits when moving to San Antonio, Texas. In addition to zero state income taxes, San Antonio offers a wide variety of city tax incentives and programs.

Property tax rates are lower than average in San Antonio. The Homestead Tax Exemption allows eligible San Antonio residents to lower their tax bills. For personal and corporate taxes, San Antonio proves a favorable location for anyone who values a pro-business environment with plenty of savings opportunities.

In addition to zero state income taxes, San Antonio offers a wide variety of city tax incentives and programs.



San Antonio is home to several top healthcare institutions. The University of Texas Health Science Center at San Antonio and the South Texas Medical Center are two major pioneers in today’s medical developments. Both attract top talent and the latest technology advancements in healthcare.

UT Health San Antonio is currently the largest research center in South Texas, notably ranked among the top 3% of health research facilities in the world. Also known for its cutting-edge medical treatments, San Antonio delivers more than $37 billion in sales annually. Residents and referred patients seek medical treatment in San Antonio for its large percentage of bilingual health professionals.


The weather in San Antonio typically consists of hot, humid summers and cool, short winters. In the warmer months, the average temperature is 90 degrees Fahrenheit, with the hottest month being August. The cooler seasons average temperatures between 40 and 70 degrees Fahrenheit, with the coldest month being January.

The best time of year to explore the outdoors in San Antonio is early March through June before the hot summer heat sets in. Popular outdoor activities include hiking the Government Canyon State Natural Area or Los Maples. Locals also favor floating the Guadalupe River, San Marcos River, and Comal Frio on hot days. Canyon Lake is another beautiful recreational area with plenty of leisure activities.

Being close to Austin, Hill Country, and Big Bend, there are plenty of opportunities to extend the fun by visiting surrounding areas.

Transportation and Infrastructure

There’s a well-developed transportation system in the San Antonio metroplex. Extensive highways, roads, and public transportation routes conveniently accommodate residents and visitors. The well-known light rail system, VIA Metropolitan Transit, consists of 6,851 bus stops and conducts more than 36 million passenger trips per year.

Aside from the VIA, plenty of walking, biking, driving, and ride-share options are available in the city. The San Antonio International Airport (SAT) and the Stinson Municipal Airport support travelers on general and private aircraft.

Moving to San Antonio: Something for Everyone

San Antonio is one of the greatest cities to live in today. For business owners, it’s especially conducive to a wide variety of lifestyles and aspiring investors. Priding itself in bilingual operations from business and technology to art and entertainment, San Antonio is a melting pot of multicultural cohesion.

If you’re considering moving to San Antonio, you’ll be welcomed by the city’s vibrant local population and historic, growth-centered community. The successful job market, practical cost of living, and innovative developments make it a promising location for anyone seeking a relocation.


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